NIL Advice for Student-Athletes


Three baseline things student-athletes need to do for their own public relations especially as the NIL landscape continues to grow and develop!

(1) own YOUR story (don’t fit into the box another sets out for you);

(2) establish your ‘brand’ ie. define YOUR image (what aligns with your interests, passions, who you really are?)

(3) be ready/reactive! (Be on the offensive, not back on your heels)

Do your high school or college student-athletes have questions on what potential NIL (Name, Image and Likeness) deals mean for their futures?

Do they need marketing, branding, or PR guidance and understanding on how to best optimize this new landscape? Contact us today!

Originally published at



Chad Dorman

Founder & Director of Leonard Andrew Consulting, Leaders in College Advisement, Athletic Recruitment, & Tutoring Services. Educator. Advisor. Entrepreneur.