Three things student-athletes need for PR (especially as the NIL takes hold)!

>> own your story;
>> establish your ‘brand’ ie define your image;
>> be ready/reactive!

In short, don’t let others get out in front of you when the “news” is about YOU! Be who you are and who you are comfortable being, don’t let opinions dictate your image. And finally, when put into any limelight you become an influencer of sorts with something to lose, you need to be ready to react/address every day events when you inevitably will be asked.
Are you prepared for your next steps in the NIL landscape? For insight, advice, PR guidance and branding, do not hesitate to contact us!

Originally published at

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Chad Dorman

Founder & Director of Leonard Andrew Consulting, Leaders in College Advisement, Athletic Recruitment, & Tutoring Services. Educator. Advisor. Entrepreneur.

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