Three baseline things student-athletes need to do for their own public relations especially as the NIL landscape continues to grow and develop! (1) own YOUR story (don’t fit into the box another sets out for you); (2) establish your ‘brand’ ie. define YOUR image (what aligns with your interests, passions, who you really are?) (3) be ready/reactive! (Be on the offensive, not back on your heels) Do your high school or college student-athletes have questions on what potential NIL (Name, Image and Likeness) deals mean for their futures?

For those male student-athletes that are ice hockey players, there is an added layer of stress and confusion when they get to be sophomores and juniors in high school — am I going to be recruited for college? What division? Should I go for a PG year? Prep school? …

by Jenna Sherman and the LAC Team Starting a business as a teen comes with a lot of responsibility, but it can also open up a lot of doors and provide benefits that will stay with you for years to come. Becoming an entrepreneur isn’t just a path for established…

We’ve had conversations with a few student-athletes who are hearing from colleges about the potential to ‘grayshirt’ for their team, and we wanted to share some info with the larger audience (inclusive of parents, IECs). …

In late winter/early spring, a number of colleges will host “Junior Days” over the weekend(s). So… just what IS a Junior Day? A Junior Day an invite-only event at the college for underclassmen. Recruited student-athletes have the opportunity to visit campus and tour the athletic facilities. They see the field…

We all have goals to achieve, things that we hope to accomplish both now and in our futures. Many people forget that marketing — and the ability to ‘market’ oneself — is a key component in finding a high level of success. …

February 2nd, National Signing Day, can be cause for celebration or can lead to frustration in many student-athletes. If you have signed — congratulations — and know that you’re only just getting started! …

Some thoughts on NIL from the last few months as we’ve connected with schools, student-athletes and coaches (for marketing, branding and PR): Athletic recruiting and the courting of student-athletes in this NIL landscape will increasingly include not only a showcase of the school and program as is typical — the…

We’ve had a few parents reach out and ask about college prep for middle school-aged student-athletes and our initial advice is — at face value — simple: she or he has to continue to do their best academically and athletically. From there, college prep and recruiting will stem from their…