NIL Advice for Student-AthletesThree baseline things student-athletes need to do for their own public relations especially as the NIL landscape continues to grow and…Jul 2, 2023Jul 2, 2023
Junior Hockey ConsiderationsFor those male student-athletes that are ice hockey players, there is an added layer of stress and confusion when they get to be sophomores…Jan 29, 2023Jan 29, 2023
Teen Entrepreneurs: Starting a Business with an Eye on Collegeby Jenna Sherman and the LAC TeamAug 17, 2022Aug 17, 2022
‘Grayshirt’ 101We’ve had conversations with a few student-athletes who are hearing from colleges about the potential to ‘grayshirt’ for their team, and we…May 4, 2022May 4, 2022
‘Junior Days’ Are Here!In late winter/early spring, a number of colleges will host “Junior Days” over the weekend(s).Mar 13, 2022Mar 13, 2022
Marketing Yourself (In College and Beyond)We all have goals to achieve, things that we hope to accomplish both now and in our futures. Many people forget that marketing — and the…Feb 28, 2022Feb 28, 2022
A Note on National Signing DayFebruary 2nd, National Signing Day, can be cause for celebration or can lead to frustration in many student-athletes. If you have signed —…Feb 6, 2022Feb 6, 2022
NIL Updates: Look to Community, UnderstandingSome thoughts on NIL from the last few months as we’ve connected with schools, student-athletes and coaches (for marketing, branding and…Jan 22, 2022Jan 22, 2022
College Prep for Middle School Student-AthletesWe’ve had a few parents reach out and ask about college prep for middle school-aged student-athletes and our initial advice is — at face…Dec 12, 2021Dec 12, 2021